RISE SCE was appointed as the delivery partner of NEOM Sport | Cricket Partnered with Rajasthan Royals – a cricket programme planed, designed, and implemented in NEOM.
NEOM partnered with the Rajasthan Royals of the Indian Premier League, to deliver its first-ever cricket programme commencing May 2023. The first phase of which was the leadership programme in which RISE SCE trained 20 selected NEOM community members with the purpose of building a set of coaching, leadership and administration skills to facilitate the programme delivery.
The second phase is a community-led cricket tournament, which kickstarted on July 7, 2023, lasting until December 8, when the grand finals of the tournament will be hosted in NEOM.
KEY RESULTS
-
650+ participants engaged
from 57 companies and 17 nationalities within the tournament and the leadership program.
-
40+ Teams
Distributed with 80+ matches hosted.
-
Community engagement
With 2,000+ clothing & merchandise elements distributed.