Meet the team, a diverse group of professionals and talents that makes RISE who we are – a diverse group of talents and professionals.
We are a diverse group of creative minds, strategic thinkers and industry experts united by a shared love for the power of sport, the richness of culture, and the magic of entertainment. From seasoned professionals with years of experience to young talents brimming with fresh ideas, our team embodies the perfect blend of expertise and innovation.
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PARTNER - SCEDave is a founding Partner and the driving force of the RISE SCE team.
One of the region’s leading commercial rights specialists, Dave has two decades worth of agency experience working for brands, athletes and rights holders across Europe and MENA.
He has led brand campaigns at the Olympic Games, FIFA World Cup and Ryder Cup, as well as rights sales for the Saudi Pro League, Royal Commission for Al Ula and Royal Commission for Riyadh City, to name a few.
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PARTNER - SCEWill is a Partner of the RISE SCE team, overseeing the growth of the business in Saudi Arabia and the GCC.
Will has over 20 years of experience in the sports industry and has spent over a decade in the Middle East with extensive experience in international federations, private equity-funded sport and specifically professional cricket.
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Oliver
dalyCommercial
CommercialOliver is a driven commercial leader with over 10 years experience in the Sport, Culture and Entertainment industry.
He leads the Commercial team at RISE SCE and is ultimately accountable for all aspects of client engagement, business development, sponsorship sales and partnership delivery.
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Mary
KokaiaBrand Sponsorship & Activation
Brand Sponsorship & ActivationWith over 12 years in sponsorship marketing and communications, Mary has orchestrated impactful partnership activations for global brands including PepsiCo, Mastercard, Reckitt, G42, and du. Her activations extend to football clubs including Man City FC, AC Milan, and Arsenal FC.
At RISE SCE, Mary leads the Brand Sponsorship & Activation division to develop and implement activation campaigns for various brands across the GCC.
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Rayyah
FathallaCulture
CultureRayyah is a cultural diplomacy advisor with 18 years’ experience leading in the creative and education sectors in the Gulf. Her expertise includes community engagement, institutional management, and comms advisory.
At RISE SCE, Rayyah is the Commercial Project Director for Riyadh Art, leading on the project’s strategic partnerships. She previously held senior positions at Expo 2020 and Brunswick Group.
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Lucia
SanchezCommercial
CommercialLucia is an integral part of the Business Development function at RISE SCE, with a wealth of experience in international environments and sales & communications for media firms.
Formerly, as Country Manager in Saudi Arabia for the International Media Group, she forged key business relationships and strategies across the European and Asian markets.