With high passenger footfall, a dedicated audience with disposable income and significant passenger dwell times, airports – whether public or privately owned – offer a number of commercial opportunities.
The need to extract optimum value from airport assets has led to the increased importance of developing a commercial strategy.
We assist airport owners, operators and developers with strategic commercial programmes, creating potential partnership frameworks right across the commercial landscape. From traditional advertising, through to sponsorship and brand partnerships, digital, retail and telecommunications, we support airports to develop and commercialise the rights inventory and realise the full commercial value.
We recognise the importance of mass transit to the development of any city. In one way or another these projects seek to provide long-term solutions to traffic relief, social mobility and ultimately urban growth.
Our team support public transport projects from inception through to operations, identifying and evaluating non-fare commercial opportunities for the asset owners and also supporting the decisions around government or PPP financing for the project.
We advise on specific areas of design and build, highlighting assets for 3rd party investment (e.g. advertising or telecommunications), thereby both providing CAPEX relief and optimising future revenues.
From digital advertising, to innovative retail, station naming rights or click and collect, we have provided end-to-end solutions to our clients across a multitude of assets.
Roads & highways
Revenue for Out of Home Advertising (OOH) is amongst the highest in urban areas from roads and highways. This traditional form of billboard advertising has evolved with the shift from static to affordable digital screens.
In tandem the advent of long distance fibre optics has opened up new revenue sources to highway owners prepared to invest.
We work with clients to understand the cost implications, revenue generating potential, management models and tendering strategies required to maximise these revenue generating assets,
Additionally, various PPP models now exist for funding highway and bridge development and renovations through tolls, lease and maintenance, and contractor facilitated financing. Our team advises on these new developments, offering clients innovative funding channels for consideration.