Sponsorship & Naming Rights
Naming Rights and sponsorship agreements have the potential to secure guaranteed long-term commercial revenue for any public or private asset, as well as achieve specific brand and business objectives for their partners.
For some infrastructure owners and developers this represents income they had never previously considered. For others it represents a potential risk. However, with the right partnerships in place, the customer experience is enhanced due to increased public and private investment.
We help clients throughout the entire sponsorship process, from evaluating, valuing and tendering the opportunity, through to sales, sponsor management, activation and evaluation.
Our team has been involved in some of the biggest naming rights projects in the region, including the development and sale of Dubai Metro Naming Rights and Riyadh Metro Naming Rights.