For museums and art shows there exists an opportunity to engage major businesses, both for commercial support and as real partners who can contribute both their art know-how and collections.
For businesses, there exists the opportunity to engage high net worth individuals and affluent culture seekers, while building the brand within a creative and vibrant environment.
Our team has an intimate knowledge of art sponsorship and direct experience working with many of the world’s major art shows and art sponsors. We understand the challenges, the assets and revenue opportunities that exist, and most importantly, the unique balance between art and commerce.
As both community hubs and public gathering spaces, whilst playing both an aesthetically-pleasing and ecologically sustainable role for a city, parks present a unique commercial opportunity.
The capital required to build parks will often originate from governments, developers and wealthy, civic-minded donors. However, the operational budgets can be equally high, given the cost of resources required to maintain the areas.
Our team are experts in identifying the various assets from which revenue streams can be derived to support operational expenditure. There exists opportunities to integrate advertising, retail and sponsorship into parks, as well as utilising the spaces for events and promotions.
We work closely to integrate these assets without affecting the original intention of the park or over-commercialising the space.
We advise mall operators and owners on commercialising their many assets. Through practical experience with the largest operators in the GCC, we have been involved in projects across the commercial mix.
Our understanding of digital technologies, sponsorship, way-finding and pioneering telecommunications has been deployed to great effect in the mall environment. Increasingly this is through understanding customer analytics and its tie to asset utilisation.
As the mall concept continues to evolve, particularly with shopper trends and buyer behaviour changing rapidly, the operator must now offer much more than just retail. Our team provides an independent analysis of the many ways that operators can maximise earning potential from all assets, to capitalise on increasing footfall but fluctuating rental return.
Theme parks & attractions
Our employees have been involved in theme park brand sponsorship programmes, from conception to successful sale. We understand the nature of the environment and bring creative, market-led solutions to maximise commercial returns.
As consumers move away from traditional entertainment, theme parks have the opportunity to create value by exposing visitors to brands where they are spending more of their time – creating experiences. For brands there exists the chance to integrate products into the fabric of the attraction, and engage customers with communications and offers during memorable moments.
With the growing need of operators to recover significant infrastructure and operational investments, we offer an range of services with the ability to maximise commercial returns on an unprecedented scale.